I just watched Frank Kern’s video about his “Secret” formula that helped him sell over 50 million dollars on the internet and thought I’d share my notes from it here. It was awesome! Frank is such an amazing marketing genius and he’s dang funny too.
Step 1: Pattern Interrupt
People inherently are skeptical. They are bombarded with distractions more than ever. You have 9 seconds to have your video really LIVE long enough to get your customers attention and then they are gone. You have to sell them to watch the next segment of the next video. FOCUS control. Control their focus one step at a time.
Redirect the focus into the area you want it to be. Ask them questions to control focus! This works great. It’s pretty much impossible for the brain to ignore a questions..this interrupts their pattern. And this setups the stage for the next step which is…
Step 2: Content and Experience.
People want to be entertained and engaged. You can’t live off of entertainment alone though..got to get something else. Have to BENEFIT as well which is where the content comes in. Help them get the results they are after. The trick is to Write, Start In, or Narrate Videos about THEM! Your prospects. Talk more about them than YOU. Talk more about their desired outcome than your STUFF. You got to do this or your hosed. And then they start becoming interested in what you have to offer. Show them what their desired outcome looks like and then Educate them on how to get their.This is what we call “bridging” in video. This builds desire and trust and also sets up you for the next step which is
Step 3: CALL to ACTION
It may be to pre-sell or pre frame – triangle of trust. Or to generate anticipation for a launch..whatever it is you have a desired outcome to reach. You need to ASK for it. Be explicit. Deliver it with confidence. The call to action is in their best interest. You need to believe it. A good reason WHY NOW. This is the same three step formula that has helped me sell over 50 million dollars of sales online. Now if you want to master these three steps I’m offering the product “video Black Box” which talks about developing all types of videos and styles step by step and leading you by example.