If you want to know exactly where your traffic is coming from when using email, ppc, link posting on websites and blogs or anywhere else you market your website links then using Google URL builder is a pretty cool tool and quite helpful to be using. Plus it’s free!
How to use it:
Once you visit the Google URL builder website simply fill out the fields with an asterisks and then click on “Submit”. Once you do that you’ll be given a customized URL that is targeted to the method of marketing you plan on doing. So for example if you were sending out an email marketing campaign and wanted to track the data for it, then you’d create an email URL using Google URL builder and then paste the URL Google generates for you inside of the email you send out.
To track the data from your email campaign in this example you would login to your Google analytics account, click on Traffic and then Campaigns to observe the data specifically catered to this campaign.